Bank – Impak Finance

In 2016, Impak entrusts me with a dream project. The goal is to penetrate the canadian finance market by creating the first responsible bank that will grant 100% of its loans to companies that have a positive impact on society and the environment. This collaborative financial ecosystem is supported by citizens, local initiatives, cutting edge technologies, and transparency. Citizens may become responsible actors of their financial ecosystem. To bring the brand’s core values at the forefront, we came up with a visual identity that symbolizes prosperity which our planet deserves.